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ZONE

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HEUNG MIN SON

ZONE

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HEUNG MIN SON

Not sponsored. Branding is solely used to demonstrate. This is not a genuine product.

BRAND

ADIDAS

DURATION

7 WEEKS

APPROACH

CONCEPT CLEAT DESIGN

SECTION

PRODUCT DESIGN

BRIEF

Bring a new performance benefit to Son Heung Min

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WHO IS SON?

Heung Min Son South Korean professional footballer who captained the South Korean national team and plays as a striker for Premier League side Tottenham Hotspur. He is regarded as one of the best players in the world, as well as the greatest Asian footballer of all time, and is recognized for his explosive pace, finishing ability, two-footedness, and ability to link play.

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Son is positioned to play on the left-wing. He is known for an ability to detect gaps between players and pass through them quickly. Also, be able to think quickly on the field in order to anticipate other players' future moves.

SON IS

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HASTY

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PRECISE

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VEHEMENT

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How can we enhahnce Son's skills during the game?

DESIGN GOAL

Light Weight

For forward players, in particular, speed is crucial to quickly receive the ball and put it in the back of the net.

Grip

Wingers and strikers need a firm grip on their soccer cleats because the instep kick requires a lot of spins.

Flexible

Fit but flexible upper for a breathable area when the player's foot bends width-ways for precise and potent ball contact.

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STABILITY AND SUPPORT DURING INVERSION

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MEDIAL CONTACT ZONE, INSTEP KICK FOR KICKS

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Upgraded Grip pattern for extra spin

Flexible upper for mobility

Understanding the touch point

Understanding the touch point

Understanding the touch point

HEUNG MIN ZONE

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FELXIBILE LIGHT WEIGHT UPPER

INSPIRATION

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DYNAMIC

ELEGANT

MORPH

MOTION

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DESIGN SKETCHES

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Quick Ideation Sketches

- Speed

- Flow

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Design Process

RUBBER GRIP PATTERN

ENHANCE CONTROL

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VISUAL DIRECTION

WAVY VISUAL MATCHING SON'S AESTHETIC GAME 

CARBON FIBER FOR STABILITY
AND LIGHTWEIGHT

OPEN SOLE FOR FLEXIBLE AND BREATHABLE

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Control Skin

Prime knit collar

Prime knit with rubber grip pattern

TPU

Foam heel pad

Carbon Fiber Plate

HEUNG MIN SON

ZONE

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ORTHOGRAPHIC

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Bottom

Latheral

Latheral

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Top

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Medial

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Back

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RENDER

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