JAMES

I am a passionate footwear designer driven by the intersection of sport, fashion, and culture. Currently designing performance footwear at The North Face, with previous experience on the adidas Sportstyle footwear team, I have developed a perspective that bridges technical performance with lifestyle and cultural relevance. As both an athlete and a lifelong sneaker and fashion enthusiast, I am constantly inspired by how footwear can move beyond function to become a form of identity and self expression.