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ZONE
HEUNG MIN SON
MODU
Not sponsored. Branding is solely used to demonstrate. This is not a genuine product.
BRAND
ON
DURATION
7 WEEKS
APPROACH
CONCEPT URBAN OUTDOOR
SECTION
PRODUCT DESIGN
BRIEF
A TRAIL SHOE CRAFTED WITH ON'S SIGNATURE DESIGN LANGUAGE.
URBAN TO OUTDOOR
URBANALPINE
A new generation of young athletes who move fluidly between urban environments and outdoor terrains.
VERSATILITY
EXPLORATION
EDGE
DISTANCE
7.5 miles
SCHÄFLER
1924 m
TEMPS
4h 20min
With relentless focus and adaptive movement, Urbanalpine athletes navigate through rugged terrain — trusting instinct, gear, and grit to reach their final destination.
NEEDS
Built for the Urbanalpine athlete, this shoe delivers comfort, durability, and balance to power through terrain with confidence
COMFORT
Soft Where It Matters
DURABILITY
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Built to Last
BALANCE
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Centered Every Step
COMPOSURE
LONGEVITY AND VALUE
LEVEL OF ASCEND DESCEND
-Reduced Agility
-Increased Fatigue
-Limited Ventilation
FLEXIBILITY LIGHTWEIGHT
A more flexible shoe can help reduce foot fatigue by allowing a more natural gait cycle, which can be especially beneficial on extended hikes.
BREATHABILITY
While waterproofing is important, the material should still allow moisture and sweat to escape to prevent overheating and discomfort.
DURABLE AND ABRASION-RESISTANT
Materials like synthetic leather, ripstop nylon, or tightly woven mesh are common for durability against rough terrain.
RESILIENT
PERFORMANCE UNDER
TRUST
NAVIGATING UNEVEN TERRAIN
-Heel Pain
-Foot Fatigue
-Ankle Sprains
LUG PATTERN
Directly impacts the shoe's grip, traction, and overall performance on different terrains.
CUSHIONING
Reduces the stress on joints, particularly the knees and ankles, and minimizes foot fatigue during long hikes
RUBBER
Rubber compounds like Vibram® are common for their excellent grip and abrasion resistance.
Triangle lugs offer grip in all directions and shed mud easily. Their shape balances traction, durability, and lightness for the trail.
3 Holes reduce torsional instability, midsole bridges the flexible heel and stable forefoot, keeping the foot centered on sloped or jagged trails.
TACTILE TECH
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EMBRACES INCLUSIVITY
SOFTER SENTIMENTS AND MINIMALISM
-Highlight Modularity
-Sleek Silhouette
-Minimal lightweight
FORM, FUNCTION, AND FLOW — REFINED FOR MOVEMENT IN ALPINE TERRAIN.
FORM
SIGNAL
IMPACT
CORE
URBANALPINE INSPIRATION INTO A LIGHTWEIGHT, PURPOSE-DRIVEN TOOL FOR THE TRAIL.
The cloud-like pods compress on impact, providing a cushioned and comfortable landing.
Missiongrip™ outsole maintains flexibility, allowing for a natural range of motion and comfort during long hikes.
Knit collar to enhance flexibility and breathability while preventing debris from additionally.
Lightweight microfiber weave in PU or polyester for added support.
Missiongrip™ outsole maintains flexibility, allowing for a natural range of motion and comfort during long hikes.
System designed to quickly and easily secure a shoe with a single pull.
TPU overlays for durability, support, and visual appeal
DYNAMIC SUPPORT
TPU CAGE
INSOLE
CLOUD TECH MIDSOLE
MISSION GRIP OUTSOLE
BRAKING ZONE
MULTI - DIRECTIONAL
SMOOTHER TOE - OFF
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