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James Joo
ZONE
HEUNG MIN SON
MODU
Not sponsored. Branding is solely used to demonstrate. This is not a genuine product.
BRAND
ON
DURATION
7 WEEKS
APPROACH
CONCEPT URBAN OUTDOOR
SECTION
PRODUCT DESIGN
BRIEF
A VERSATILE OUTDOOR URBAN SHOE CRAFTED WITH ON'S SIGNATURE DESIGN LANGUAGE.
URBAN TO OUTDOOR
PERFORMANCE
LIFESTYLE
BLENDING URBAN ELEMENTS WITH NATURE REQUIRES A BALANCE THAT RESPECTS AND
INCORPORATES THE NATURAL ENVIRONMENT
URBANALPINE
A SPORTS ENTHUSIAST WHO LOVES HIKING AND FASHION, SEEKING AN
OUTDOOR LIFESTYLE PRODUCT THAT SEAMLESSLY BLENDS BOTH PASSIONS
THERE IS A GROWING EMPHASIS ON WELLNESS, COMFORT, AND STYLE OVER HIGH COMPETITION.
NEEDS
ROBUST CONSTRUCTION AND MATERIALS THAT CAN WITHSTAND RUGGED ENVIRONMENTS.
DESIGN THAT ENSURES COMFORT DURING EXTENDED WEAR.
COMPOSURE
LONGEVITY AND VALUE
LEVEL OF ASCEND DESCEND
-Reduced Agility
-Increased Fatigue
-Limited Ventilation
FLEXIBILITY LIGHTWEIGHT
A more flexible shoe can help reduce foot fatigue by allowing a more natural gait cycle, which can be especially beneficial on extended hikes.
BREATHABILITY
While waterproofing is important, the material should still allow moisture and sweat to escape to prevent overheating and discomfort.
DURABLE AND ABRASION-RESISTANT
Materials like synthetic leather, ripstop nylon, or tightly woven mesh are common for durability against rough terrain.
RESILIENT
PERFORMANCE UNDER
TRUST
NAVIGATING UNEVEN TERRAIN
-Heel Pain
-Foot Fatigue
-Ankle Sprains
LUG PATTERN
Directly impacts the shoe's grip, traction, and overall performance on different terrains.
CUSHIONING
Reduces the stress on joints, particularly the knees and ankles, and minimizes foot fatigue during long hikes
RUBBER
Rubber compounds like Vibram® are common for their excellent grip and abrasion resistance.
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-Durability
-Balance
-Enhanced Traction
TACTILE TECH
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EMBRACES INCLUSIVITY
SOFTER SENTIMENTS AND MINIMALISM
-Highlight Modularity
-Sleek Silhouette
-Minimal lightweight
MOOD
MODULARITY
TRANSITIONS
EVOKE
VISUAL DIRECTION
The cloud-like pods compress on impact, providing a cushioned and comfortable landing.
Missiongrip™ outsole maintains flexibility, allowing for a natural range of motion and comfort during long hikes.
Knit collar to enhance flexibility and breathability while preventing debris from additionally.
Lightweight microfiber weave in PU or polyester for added support.
Missiongrip™ outsole maintains flexibility, allowing for a natural range of motion and comfort during long hikes.
System designed to quickly and easily secure a shoe with a single pull.
TPU overlays for durability, support, and visual appeal
PHYSICAL MOCK UP
1:1 SCALE
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