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ZONE

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HEUNG MIN SON

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MODU

Not sponsored. Branding is solely used to demonstrate. This is not a genuine product.

BRAND

ON

DURATION

7 WEEKS

APPROACH

CONCEPT URBAN OUTDOOR

SECTION

PRODUCT DESIGN

BRIEF

A VERSATILE OUTDOOR URBAN SHOE CRAFTED WITH ON'S SIGNATURE DESIGN LANGUAGE.

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URBAN TO OUTDOOR

PERFORMANCE

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LIFESTYLE

BLENDING URBAN ELEMENTS WITH NATURE REQUIRES A BALANCE THAT RESPECTS AND
INCORPORATES THE NATURAL ENVIRONMENT

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URBANALPINE

 A SPORTS ENTHUSIAST WHO LOVES HIKING AND FASHION, SEEKING AN
OUTDOOR LIFESTYLE PRODUCT THAT SEAMLESSLY BLENDS BOTH PASSIONS

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THERE IS A GROWING EMPHASIS ON WELLNESS, COMFORT, AND STYLE OVER HIGH COMPETITION.

NEEDS

ROBUST CONSTRUCTION AND MATERIALS THAT CAN WITHSTAND RUGGED ENVIRONMENTS.

DESIGN THAT ENSURES COMFORT DURING EXTENDED WEAR.

COMPOSURE

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LONGEVITY AND VALUE

LEVEL OF ASCEND DESCEND

-Reduced Agility

-Increased Fatigue

-Limited Ventilation

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FLEXIBILITY LIGHTWEIGHT

A more flexible shoe can help reduce foot fatigue by allowing a more natural gait cycle, which can be especially beneficial on extended hikes.

BREATHABILITY

While waterproofing is important, the material should still allow moisture and sweat to escape to prevent overheating and discomfort.

DURABLE AND ABRASION-RESISTANT

Materials like synthetic leather, ripstop nylon, or tightly woven mesh are common for durability against rough terrain.

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RESILIENT

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PERFORMANCE UNDER
TRUST

NAVIGATING UNEVEN TERRAIN

-Heel Pain

-Foot Fatigue

-Ankle Sprains

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LUG PATTERN

Directly impacts the shoe's grip, traction, and overall performance on different terrains.

CUSHIONING

Reduces the stress on joints, particularly the knees and ankles, and minimizes foot fatigue during long hikes

RUBBER

Rubber compounds like Vibram® are common for their excellent grip and abrasion resistance.

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-Durability

-Balance

-Enhanced Traction

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TACTILE TECH

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EMBRACES INCLUSIVITY 

SOFTER SENTIMENTS AND MINIMALISM

-Highlight Modularity

-Sleek Silhouette

-Minimal lightweight

MOOD

MODULARITY

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TRANSITIONS

EVOKE

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VISUAL DIRECTION

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The cloud-like pods compress on impact, providing a cushioned and comfortable landing.

Missiongrip™ outsole maintains flexibility, allowing for a natural range of motion and comfort during long hikes.

Knit collar to enhance flexibility and breathability while preventing debris from additionally.

Lightweight microfiber weave in PU or polyester for added support.

Missiongrip™ outsole maintains flexibility, allowing for a natural range of motion and comfort during long hikes.

System designed to quickly and easily secure a shoe with a single pull.

TPU overlays for durability, support, and visual appeal

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PHYSICAL MOCK UP

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1:1 SCALE

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