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Sponsored. Branding is solely used to demonstrate. This is not a genuine product.
BRAND
DURATION
APPROACH
SECTION
SINGER
4 WEEKS
BRAND COLLABORATION DESIGN
CONCEPT DESIGN
BRIEF
Design and develop an upscale and refined product specifically crafted to meet the sophisticated
requirements of singers during their journeys to diverse destinations.
Everything is Important
Singer Vehicle Design is a company that specializes in restoring and modifying classic Porsche 911s to an extremely high standard. They take vintage Porsche 911s (964)v and upgrade them with modern technology, performance enhancements, and custom interior and exterior elements while retaining the classic aesthetics.
PERSONA
Occupation: High-net-worth Individual (HNWI)
Annual Income: 30-100 Million
Age: 40-60
"High-net-worth individuals, or HNWIs, are those with financial assets exceeding a predetermined threshold, typically in the millions. These individuals often have diverse investment portfolios and access to exclusive financial services tailored to their needs.
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