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James Joo
GAMER
Not sponsored. Branding is solely used to demonstrate. This is not a genuine product.
Not sponsored. Branding is solely used to demonstrate. This is not a genuine product
BRAND
DURATION
SECTION
APPROACH
Y-3/PS5
7 Weeks
BRAND COLLABORATION
MODEL DESIGN
DESIGN COLLABORATION BETWEEN PLAYSTATION AND Y-3
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Y-3 was formed in 2003 as a partnership between worldwide streetwear brand Adidas and Tokyo- born designer Yohij Yamamoto to offer a new touch to Adidas' enormously successful footwear.
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The PlayStation was created by Sony executive Ken Kutaragi, called the "father of the PlayStation," and its history can be traced back to 1988, when it was first a cooperation between Sony and Nintendo. PlayStation is now one of the world's biggest gaming console manufactures.
What if two exclusive corporations collaborate to create a sneaker for ELITE hackers?
DESIGN BRIEF
observing the distinct characteristics and styles of the PS5 and Y-3 design languages.
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CONCEPT VISUAL
GAMER
PLAYSTATION SYMBOL PATTERN
NYLON MESH
NYLON MESH
FABRIC MESH
PU MIDSOLE
3D VISUAL
Using gravity sketch and zbrush to create a 3D model of the shoe in order to completely comprehend and appreciate its origins
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RENDER
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