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ABSORB

Not sponsored. Branding is solely used to demonstrate. This is not a genuine product.

BRAND

LI-Ning

DURATION

1 Week

SECTION

Product Design

APPROACH

Concept Visual

BRIEF

To explore Li-Ning visual design and structure in order to create a pair of comfortable and flexible high-top shoes.

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Li Ning Company Limited is one of China's largest sports brand enterprises, primarily running the LI-NING brand of professional and recreational footwear, clothes, equipment, and accessories. The Group, headquartered in Beijing, is capable of brand marketing, research & development, design, manufacture, distribution, and retail.

IDEATION SKETCHES

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FINAL DESIGN

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Black Flat Back Dimple Mesh Fabric

EVA Foam

Fabric Mesh

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TAPE DRAWING

ZBRUSH 3D MODEL

Midsole

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FINAL

RENDER

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