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James Joo

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SOUND SPRINT

Not sponsored. Branding is solely used to demonstrate. This is not a genuine product.

BRAND

NIKE

DURATION

6 WEEKS

SECTION

CONCEPT DESIGN

APPROACH

LIFESTYLE WEARABLE PRODUCT

HOW CAN WE INFUSE MUSIC INTO OUR DAILY ROUTINES TO MAKE THEM MORE THRILLING AND DYNAMIC?

ALL GEAR CONDITIONS

line of footwear, apparel, and accessories designed by Nike for outdoor activities and urban exploration. It's known for its durability, functionality, and style, offering products that can withstand diverse terrains and weather conditions.

BOSE AUDIO

Prominent manufacturer of audio equipment, specializing in speakers, headphones, and sound systems. With a legacy dating back to 1964, Bose is celebrated for its commitment to innovation, and premium sound quality.

OPPORTUNITY TRENDS

PREPARE - WEAR

Fashion pieces that are versatile, lightweight, and easy to pack are becoming essential due to global political volatility and unpredictable weather conditions. Prepare-wear updates traditional outdoor items to be adaptable and durable, catering to any situation. Examples include clothing with quick-release buckles and inflatable hoods doubling as pillows.

MODERN TUNE

Advancements in technology have always impacted the music industry, and in the future, we can expect new technologies to further revolutionize the way we create, consume, and experience music. From virtual reality concerts to AI-assisted music production, vibration music flows. Expect to see innovations that challenge traditional approaches to music.

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GOAL

Envisioning a futuristic wearable product for everyday use, seamlessly integrating innovative
features for music listening experiences beyond the ordinary.

DESIGN DIRECTION

ROBUST

URBAN

ECCENTRIC

LEISURE

VISUAL DIRECTION

PRODUCT REFERENCE

BREATHABILITY

FUNCTIONALITY

PRACTICALITY

WINDPROOFING

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BONE CONDUCTION POCKET

SYNTHETIC POLYMER (STRETCHABLE)

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BONE CONDUCTION PAD

PAD POUCH

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WATER RESISTANT POLYESTER

MESH

UTILITY POCKET

NYLON

SYNTHETIC POLYMER SPANDEX

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POCKET

MESH

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BONE CONDUCTION HEADPHONE PCOKET

MESH

BONE CONDUCTION HEADPHONE PCOKET

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BONE CONDUCTION HEADPHONE PCOKET

WEAVE NYLON

UTILITY POCKET

FOLDABLE POUCH

UTILITY POCKET

MESH

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FOLDABLE POUCH

BUCKLE

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