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SOUND SPRINT
Not sponsored. Branding is solely used to demonstrate. This is not a genuine product.
BRAND
NIKE
DURATION
6 WEEKS
SECTION
CONCEPT DESIGN
APPROACH
LIFESTYLE WEARABLE PRODUCT
HOW CAN WE INFUSE MUSIC INTO OUR DAILY ROUTINES TO MAKE THEM MORE THRILLING AND DYNAMIC?
ALL GEAR CONDITIONS
line of footwear, apparel, and accessories designed by Nike for outdoor activities and urban exploration. It's known for its durability, functionality, and style, offering products that can withstand diverse terrains and weather conditions.
BOSE AUDIO
Prominent manufacturer of audio equipment, specializing in speakers, headphones, and sound systems. With a legacy dating back to 1964, Bose is celebrated for its commitment to innovation, and premium sound quality.
OPPORTUNITY TRENDS
PREPARE - WEAR
Fashion pieces that are versatile, lightweight, and easy to pack are becoming essential due to global political volatility and unpredictable weather conditions. Prepare-wear updates traditional outdoor items to be adaptable and durable, catering to any situation. Examples include clothing with quick-release buckles and inflatable hoods doubling as pillows.
MODERN TUNE
Advancements in technology have always impacted the music industry, and in the future, we can expect new technologies to further revolutionize the way we create, consume, and experience music. From virtual reality concerts to AI-assisted music production, vibration music flows. Expect to see innovations that challenge traditional approaches to music.
GOAL
Envisioning a futuristic wearable product for everyday use, seamlessly integrating innovative
features for music listening experiences beyond the ordinary.
DESIGN DIRECTION
ROBUST
URBAN
ECCENTRIC
LEISURE
VISUAL DIRECTION
PRODUCT REFERENCE
BREATHABILITY
FUNCTIONALITY
PRACTICALITY
WINDPROOFING
BONE CONDUCTION POCKET
SYNTHETIC POLYMER (STRETCHABLE)
BONE CONDUCTION PAD
PAD POUCH
WATER RESISTANT POLYESTER
MESH
UTILITY POCKET
NYLON
SYNTHETIC POLYMER SPANDEX
MESH
BONE CONDUCTION HEADPHONE PCOKET
MESH
BONE CONDUCTION HEADPHONE PCOKET
BONE CONDUCTION HEADPHONE PCOKET
WEAVE NYLON
UTILITY POCKET
FOLDABLE POUCH
UTILITY POCKET
MESH
FOLDABLE POUCH
BUCKLE
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