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James Joo
INSOMNIAC
BASKETBALL SHOE THAT NEVER SLEEPS
Not sponsored. Branding is solely used to demonstrate. This is not a genuine product.
BRAND
DURATION
SECTION
APPROACH
NIKE
4 MONTHS
CONCEPT DESIGN
CREATING NEW PERFORMANCE PRODUCT
BRIEF
Discover the nighttime street basketball culture of New York to design high-performance basketball shoes to dominate the court.
NEW YORK
CITY THAT NEVER SLEEPS
New York is a city that comes alive at night. Can a game of basketball be that way?
RUCKER PARK
Holcombe Rucker Park in Upper Manhattan, near 155th and Harlem River Drive, used to be the most well-liked basketball court for amateur basketball players to display their ability in an effort to obtain fame.
WHO SHOULD WEAR THE NIKE INSOMNIAC?
DYNAMIC
RISK TAKER
TYRANT
USER INTERVIEW
Bin has a lot of basketball experience. He desires to discover a pair of shoes that are both comfy and flexible.
Pain Point of the current basketball shoes
-The weight of high-top shoes is excessive
-To avoid injuries, a superior grip is required
-Greater shoe flexibility
BIN LEE
AGE: 23
INSIGHT
WEIGHT
Methods for losing weight
GRIP/SAFETY
Methods for providing a stronger grip and protection against injury.
FLEXIBILITY
Using new and innovative materials to increase breathability and flexibility.
BIOMECHANICS
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Biomechanics of foot contact sites and player movement to learn their techniques during the game in order to determine what further features are required.
IDEATION
Untitled-Artwork (10)
Untitled-Artwork (9)
Untitled-Artwork (10)
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INSOMNIAC
REFLECTIVE SWOOSH represent lights from the building
DARK-NIGHT
BRIGHT-LIGHT
FRONT
MEDIAL
INSOMNIAC
BACK
LATERAL
TOP
PHYLON
LEATHER CAGE
IQ MEMORY FOAM
RUBBER OUTSOLE
MESH COVER
FABRIC MESH
SYNTHETIC OVERLAYS
INSOMNIAC
REFLECTIVE FABRIC SWOOSH
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