INSOMNIAC
BASKETBALL SHOE THAT NEVER SLEEPS
Not sponsored. Branding is solely used to demonstrate. This is not a genuine product.
Discover the nighttime street basketball culture of New York to design high-performance basketball shoes to dominate the court.
NEW YORK
CITY THAT NEVER SLEEPS
New York is a city that comes alive at night. Can a game of basketball be that way?
NIGHTTIME BASKETBALL IN NEW YORK ISN’T JUST A SPORT — IT’S A PERFORMANCE, A STAGE, AND A SURVIVAL RITUAL. UNDER FLICKERING LIGHTS AND ECHOING CITY SOUNDS, PLAYERS SHOW UP NOT JUST TO WIN, BUT TO MAKE A NAME.
HEADLINER
HEADLINER
THE HEADLINER IS A SHOWSTOPPER. ON THE BLACKTOP, IT’S MORE THAN BASKETBALL—IT’S PURE THEATER. EVERY CROSSOVER, SPIN, AND DUNK IS BUILT FOR THE SPOTLIGHT. PRESSURE DOESN’T BREAK HIM, IT FUELS HIM.
-Create highlight moments that turn heads and spark reactions
-Break ankles with explosive crossovers and hesitation moves
-Rise above defenders for poster-worthy dunks
-Control the rhythm of the game with flash and confidence
-Be the player everyone remembers — the one who owns the moment
WHERE
NEW YORK
INSOMNIAC
BASKETBALL SHOE THAT NEVER SLEEPS
DESIRE ON THE FIELD
FLEX
AIRTIME
SPOTLIGHT
HEADLINER’S COURT ZONES
MID-RANGE CROSSOVER ZONE
-STEPBACKS
-SEPERATION
FINISHING ZONE
FINISHING ZONE
-DUNKS
-LAYUPS
PERIMETER ISOLATION ZONE
-SNATCHBACKS
-HESITATIONS
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THE DECOY
THE ASCENT
THE SIGNATURE
MANIPULATES MOMENTUM, HARNESSES VERTICAL FORCE, AND RECLAIMS CONTROL MID-AIR — USING EVERY MOVEMENT AS A STATEMENT OF DOMINANCE, CREATIVITY, AND RHYTHM UNDER THE NIGHT LIGHTS.
THE DECOY
THE ASCENT
THE SIGNATURE
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EXPLOSION
MOMENTUM
FLIGHT PATH
PRESSURE
EXPLOSIVE REDIRECTION
DECELERATION
COMPOSE
IMPACT
ABSORB
The Decoy is misdirection in motion. It’s the pause, the fake, the freeze-frame moment that breaks ankles and expectations. Under the streetlights, the Headliner doesn’t just move — he vanishes, reappears, and controls the court without saying a word.
The Ascent is the Headliner’s vertical explosion — that split-second when gravity gets crossed up. It’s how he rises above defenders, noise, and expectations. Built for posters, alley-oops, and fastbreak takeoffs, The Ascent captures pure elevation — launched from the ground, finished in midair.
This is the final stamp on the performance — the comeback to earth. Not just a safe landing, but a statement. After the dunk, the crowd reacts, the dust settles, and how you land and recover becomes part of your aura.
“INSOMNIAC MERGES CITY MOOD WITH BIOMECHANICAL FUTURISM.”
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LOCK THE FOOT DOWN, CONTROL EVERY STOP AND FAKE, AND LOAD THE ENERGY NEEDED TO EXPLODE INTO THE NEXT MOVE.
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INSOMNIAC
CONCEPT EXPLORATION SKETCHES
HARNESS THE POWER FROM HEEL TO TOE, CHANNEL EVERY OUNCE OF ENERGY, AND LAUNCH INTO PURE ELEVATION.
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CONCEPT EXPLORATION SKETCHES
INSOMNIAC
The continuous air tube system delivers full-length cushioning, even in non-impact zones, providing consistent comfort across the entire foot. As you move, air transitions from heel to toe, absorbing impact and redistributing pressure forward—resulting in smoother strides, quicker energy return, and an instant boost for jumps and takeoffs.
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CONCEPT EXPLORATION SKETCHES
INSOMNIAC
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As the plate bends under load, the shape of the openings helps it spring back faster in the forward axis, releasing stored energy in a targeted way—ideal for vertical jumps and accelerating toward the basket.
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On landings, the forefoot strikes first and impact travels to the heel. Pads in both zones absorb and disperse this force, protecting joints and reducing fatigue for faster recovery.
MASTERING EXPLOSIVE TAKEOFF AND SAFE LANDING ENSURES MAXIMUM POWER WITH MINIMAL IMPACT.
CONCEPT EXPLORATION SKETCHES
INSOMNIAC
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THE OUTSOLE LAYERS CLASSIC HERRINGBONE ON TOP FOR PERFORMANCE, WITH A SUBTLE NEW YORK CITY MAP VECTOR UNDERNEATH TO REVEAL ITS STORY
CONCEPT EXPLORATION SKETCHES
INSOMNIAC
AIR ZOOM TUBE
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-PRESSURE TRANSITION & ENERGY CARRY-THROUGH
-MULTI-PHASE RESPONSIVENESS
-ADAPTABLE PRESSURE MAPPING
-BETTER FOR FATIGUE MANAGEMENT
NATURAL TRANSITION FROM HEEL TO TOE WITH FLUID-LIKE RESPONSE
CONCEPT EXPLORATION SKETCHES
INSOMNIAC
INSOMNIAC
CONCEPT EXPLORATION SKETCHES
INSOMNIAC
ZOOM MIDSOLE
OUTSOLE
ZOOM TUBE
INNER MESH
MESH COLLAR
TPU CAGE UPPER
INNER TPU
TONGUE
